The app homepage is frequently used by active users during daily trading activity.
Over time, as new features, operational modules, and promotional content were added, the homepage accumulated a large number of competing elements. Visual hierarchy weakened and key signals became harder to identify.
Users needed more time and mental effort to determine their current state and decide the next action.
The issue is not missing features, but reduced clarity during repeated decision-making.
Primary objective
Improve decision efficiency for active users on the homepage.
Supporting objectives