Grocery shopping is an essential part of people’s day-to-day lives - on average, Americans make around 2.2 trips to the grocery store each week (Statista).
While these trips are essential for ensuring a fully stocked fridge and pantry to feed friends and family, there is a tremendous amount of overbuying that occurs during each grocery trip, as well as food waste in general in the United States alone. In the US, almost a third of purchased food is never eaten due to mass production and a culture of excess (NHPR).
While a lot of this waste has to do with the marketing big corporations do to convince consumers to buy their products as well as a general culture of abundance, lots of grocery shoppers noted that their over purchase could be due to forgetting what produce they already had at home as well as a disorderly shopping cart (NHPR).
Additionally, grocery shopping - specifically unloading/loading groceries from the cart to a trunk of a car - has been shown to be extremely exhausting/physically draining on the body, due to the repeated motion of leaning down into the cart and grabbing items to be placed into a containment (ergoweb).
One study found that 57% of participants mentioned that "too few checkouts", or in other words, the amount of time spent waiting to checkout, was one of their common problems with grocery shopping (consumerreports). This could be mitigated by more organization of the groceries prior to checkout, which would also lead to a faster bagging process.
Small adaptations to grocery shopping like the use of reusable bags have been employed to try and mitigate overall waste and make grocery shopping easier, but we believe that there is a way to make in-store grocery shopping more convenient and efficient, while encouraging consumers to purchase only those products that they truly need.
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