Strategy

• Create an awareness for the problem
  • Why do we not know the footprint of the digital economy?
  • Where are the facts?
  • Where does the environmental footprint come from?
• Put the problem in perspective
  • If everything else is decarbonized through IT, doesn’t IT’s share grow while the others are shrinking?
• Interview experts & third parties and use the conversations to create content from it
• Talk about the progress we are making to measure it

Planning