Notion allows you to customize the way information is displayed in a database, using views and columns. These features give you the ability to display information in a way that works best for you and to make it more meaningful to understand. Here's how you can customize the display of information using views and columns:

1. Views: Notion has several built-in views, such as a table view, calendar view, and board view, and you can switch between views by clicking on the view button on the top bar. The table view is the default view, it gives you a spreadsheet-like table to display your data, whereas the calendar view will show your data on a calendar and the board view is best for Kanban-like visualization.
2. Columns: You can customize the columns displayed in the table view by clicking on the column button on the top bar and adding or removing columns from the table. You can also move and reorder the columns by dragging and dropping them.
3. Formatting columns: Notion allows you to format columns in a variety of ways, including changing the font size and style, adding colors and more. To format a column, click on the column header and you will be presented with formatting options.
4. Group by and aggregations: You can group your data by any column, this will create a new level of hierarchy in your table, allowing you to see data grouped by that column and drill down. You can also use aggregation to get a summary of data, such as counting, summing, averaging, and more.
5. Conditional formatting: Conditional formatting allows you to apply formatting rules based on the values in your columns. This can make it easier to identify patterns and outliers in your data.

By customizing the display of information using views and columns, you can make the information in your database more meaningful and easier to understand. Additionally, the ability to format and customize the display of the information will help you spot patterns, gain insights and make better decisions.