Your link in bio needs to represent your business, and for that, you can customize it with your brand's colors or add a background. It's important to note that the background image should have a maximum size of 1920 x 1280 or equivalent to 16:9 aspect ratio. But don't worry, if the image doesn't meet these specifications, you can choose the format after uploading the image.
The first thing you need to do is add your logo because from there, you can choose the primary color of the website.
Check out the following video:
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