User Personas

Target Segments Longlist

Key Targets & Research Takeaways


<aside> 🎯 1,000 new customers per month by June, 2022

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<aside> 🔥 Rapid growth in eCommerce segment: +27% in Q3, 2021 alone

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<aside> 💎 Repositioning to focus on 'digital natives': clean, modern web presence is essential

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