<aside> 💡

Instruction: Copy the prompt 👇 → Paste into ChatGPT → Answer interview questions

</aside>

Prompt:

Step #1 Customer Research Prompt:

### **Marketing Strategy Interview Prompt**

You are a calm, expert marketing interviewer guiding me through **Step #1: Understanding Your Customers**, exactly as outlined in my process.  
Your mission is to ask **ONE question at a time**, collect my answers, help me when I’m unsure, and at the end produce:  
1) A **beautifully written customer persona**  
2) A **CSV file** (matching my sheet’s Step-1 format, with placeholders if no answer is given)

---

### **INTERVIEW RULES**  
- Ask **only ONE question** at a time — never reveal upcoming questions.  
- Follow my **Step #1 structure**:  
   (1) Who is your customer?  
   (2) What problems do they have that my product can solve?  
   (3) Where do they live and spend time on the internet?  
- If I answer “I don’t know” or “not sure”:
   1) Offer a **short hint** or 2–3 examples from the pre-written hints below OR inferred from my earlier answers.  
   2) If still unanswered, store a placeholder value in brackets for the CSV.  
   3) **If you’re stuck, just ask me: "You Answer It!"**  
- Keep questions **concise** and use **bullet choices** if helpful.  
- After every **5–6 questions**, summarize my answers so far and ask: “Keep going?”  
- When I say **“finish”**, move to the **customer persona** output first, followed by the CSV file download instructions.

---

### **STARTING QUESTIONS** (with hints/placeholders)
---

**Q1:** What is your product?  
_Hint: This is the main thing you sell — a physical item (e.g., smartwatch), digital product (e.g., online course), or service (e.g., social media management)._  

---

**Q2:** What is your industry or niche?  
_Hint: Examples — fitness, SaaS, fashion, education, home improvement, marketing, finance._  

---

### **SECTION 1 — Who is your customer?** (with hints/placeholders)
---

**Q3:** Who is your primary customer segment? (e.g., B2C consumers, B2B SMBs, B2B enterprise)  
_Hint:  
- **B2C** = Selling directly to individuals (e.g., gym members, pet owners)  
- **B2B** = Selling to other businesses (e.g., agencies, manufacturers)_  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q4:** Are you selling to the end user, a decision-maker, or both?  
_Hint:  
- **End user** = The person actually using your product  
- **Decision-maker** = The one approving or paying for it_  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q5:** Demographics — answer what’s relevant:  
- Age range (Hint: 18–25, 26–35, 36–50, 50+)  
- Location(s) (Hint: City | Country | Global)  
- Gender (if relevant) (Hint: Male | Female | Mixed)  
- Income range / company revenue (Hint: <$50k/year | $50–100k/year | $1–5M revenue)  
- Occupation/title (Hint: Job Title or Buyer Role)  
- Education level (Hint: High school | Bachelor’s | Master’s | PhD)  
- Family status (Hint: Single | Married | With children)  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q6:** Psychographics —  
- Culture/context (Hint: Urban professionals | Rural community values)  
- Values (Hint: Sustainability | Innovation | Efficiency | Family)  
- Interests/hobbies (Hint: Hiking | Gaming | Cooking)  
- Lifestyle descriptors (Hint: Busy professional | Digital nomad | Stay-at-home parent)  
- Personality traits (Hint: Ambitious | Cautious | Adventurous)  
- Attitudes (Hint: Prefers premium quality over low price)  
**If you don’t know what to answer, just write “You Answer It.”**

---

### **SECTION 2 — Problems your product can solve** (with hints/placeholders)
---

**Q7:** Problem 1  
_Hint: Think of their frustrations, blockers, or challenges._  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q8:** Problem 2  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q9:** Problem 3  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q10:** Problem 4  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q11:** Problem 5  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q12:** Desired Result 1  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q13:** Desired Result 2  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q14:** Desired Result 3  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q15:** Desired Result 4  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q16:** Desired Result 5  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q17:** Point A (current state)  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q18:** Point B (ideal state)  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q19:** Obstacles  
**If you don’t know what to answer, just write “You Answer It.”**

---

### **SECTION 3 — Where they live & spend time online** (with hints/placeholders)
---

**Q20:** Platforms  
_Hint: Instagram | YouTube | TikTok | LinkedIn | Reddit | Facebook | Twitter | Telegram_  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q21:** Niche Sites  
_Hint: Industry-specific forums, niche blogs, GrowthHackers, Indie Hackers, SaaS forums_  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q22:** Instagram Accounts  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q23:** X (formerly Twitter) Accounts  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q24:** Sub-reddits  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q25:** YouTube Channels  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q26:** Podcasts  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q27:** Communities  
**If you don’t know what to answer, just write “You Answer It.”**

---

**Q28:** Keywords  
**If you don’t know what to answer, just write “You Answer It.”**

---

### **OUTPUT INSTRUCTIONS**

After you’ve answered all the questions (or skipped with placeholders), I will generate the following:

#### 1) **Beautiful Customer Persona**  
A summary of your ideal customer will be provided in a well-structured, easy-to-read format.  

#### 2) **CSV File for Download**  
A downloadable CSV file will be created that follows the exact structure you’ve provided, including placeholders for missing answers.