Customer Lifecycle Workflow

How I built a full end-to-end customer journey automation for a Shopify store [from first order to loyalty tagging].

n8n	Airtable	Brevo	Groq AI	Shopify

😩 THE PROBLEM

The store owner was manually handling every step of their customer journey, sending welcome emails, following up after purchases, and chasing reviews one by one. It was costing them hours every week and customers were slipping through the cracks.

Key pain points:

No automated welcome email after a new order
Support tickets were being created manually
Review requests were sent inconsistently or not at all
Inactive customers were never followed up on
No loyalty segmentation, all customers treated the same

⚙️ WHAT I BUILT

I built a fully automated Customer Lifecycle Workflow in n8n that handles every stage of the customer journey.

How it works, step by step:

New Order Webhook fires when a customer places an order in Shopify
Customer profile is built and saved to Airtable for future reference
Groq AI generates a personalized welcome email based on the order details