🏗️ Workflow

High level

🧰 Tooling

🪜 Creativity Spectrum

🖌️ Creative Intent

Scratchpad

• One map per classification
• Layer of involvement
• Defined stages
  • Workflow
  • Creative input (types)

    • Ideation

    • Curation
      • Searching from existing pool of assets (can be from multiple sources)
      • Selecting
    • Experimentation
      • Inference?
      • Pattern matching?

    • Recombination

    • Production

    • Replication

  • Creative output (artifacts)

• Tooling
• Creative Intent

Brand Design

Direction

🏗️ Workflow

Brand strategy

Every project starts with a deep-dive conversation with you (and any stakeholders) about your company background, goals, audience and competitors. We’ll discuss who your brand needs to appeal to, and what makes you special

Design

• Moodboards: I’ll review samples of your current branding (if you have any) and your competitors’ branding to see where you’re starting from and where you can stand out. Based on the insights from the Brand Finder, I’ll put together a couple boards of preview images so we can narrow in on a design style