Since Dec 2018 | delta.com
Logged in view of Delta.com test user ( I definitely don't travel enough to be a Diamond Medallion 😿) captured Sept 9, 2020
Delta and AKQA have a close partnership, pretty unique as far as client/agency relationships go. Delta has partnered with AKQA since their first Fly Delta app, and AKQA is Delta's go-to partner for all their digital experiences as Digital Agency of Record. Delta and AKQA have been working together for nearly a decade, and we spend a lot of time together in the weeds making sure no one better connects the world.
Delta also began partnering with Virgin Atlantic to support their online booking experience, which led to the unique opportunity to build a themeable design system for expressive travel brands around the world.
This project was composed of dozen of feature briefs for the Delta.com website to honor the ever growing Mobile Web user. Building out the complex functionality in a responsive and flexible way that could be leveraged by multiple travel brands (Virgin Atlantic to start)
We wanted to increase self-service opportunities for customers, increase personalization options, learn how to anticipate our customer's needs better.
On the Delta Account project, I was involved from Concept to Delivery as Senior UX Designer and design system governance team lead.
I worked with several visual designers within AKQA, an art director, and creative lead to bring the project home. I was the main contact between AKQA and Delta's internal development team, usability team, and front-end engineers, and due to my sheer enthuasiasm and familiarity with the tool, got to host so many training meetings with stakeholders across disciplines in how to collaborate in Figma.
For this project I partnered closely with UX out of our London studio who work on the Virgin Atlantic account. We delivered each portion of this project using Fresh Air components with Delta and Virgin themes side by side in Figma.
