X person is best known for doing Y.

In [year / book / speech / etc.], he/she put together a masterclass on X topic.

These X [ideas / things / tips / lessons / etc.] will change the way you [list 3 benefits to the reader].

Here’s a breakdown of each one: 🧵👇

Tip #1: One sentence

What most people do/think.

What this expert says to do instead.

One quick sentence on why he/she says it works.

Tip #2: One sentence.

If you don’t do this, you will experience:

• Pain point
• Pain point
• Pain point

One final sentence on the benefit you unlock when you fix it.

Tip #3: One sentence.

Why the author says this is so important.

It unlocks:

• Benefit
• Benefit
• Benefit