1. Bigger context ⇒ 1.1. External trends // 1.2. Mission & Vision // 1.3. Goals // 1.4. Why have we founded the company // 1.5. Why did you join the company
2. Our definition of culture
3. Why do we care about culture (how do we explain the connection between culture and business)
4. What is this document ⇒ 4.1. Definition of the document // 4.2. Why do we need culture to be written in words // 4.3. Story how this document got created // 4.4. Structure of the document
5. Core values / principles / behaviors // 5.1. Values labels // 5.2. Values descriptions // 5.3. Behaviour examples: what it is, what it’s not
6. Rules, norms, policies, expectations
7. Related processe
s8. Fun stuff / atmosphere / traditions
9. FAQ
10. Quotes, stories, examples of practices