1. Unlearn. Prior knowledge curbs innovation
2. Question everything
3. Break things before they reach the customer
4. Don’t maximise. Don’t maximise revenue, don’t maximise customers, don’t maximise market share. Minimise pain
5. Think alone, share thoughts, move in a pack
6. Art over science. Science above all rest
7. Be extremely competitive against your version an hour ago
8. Be angry. Make it your fuel and make sure you reach home with an empty tank.
9. Take a break. Sleep if you will. Make each waking minute productive.
10. Learn from 13.7 billion years history, work for the 13 billion ahead, act now