Strategic Analysis & Development Roadmap for Ubisoft Leadership

Target Audience: Ubisoft Executive Team, Massive Entertainment Studio Leadership

Prepared By: Ojas Singh, Founder @ Critiq

Date: September 4, 2025

Classification: Strategic Intelligence - Internal Use Only

Game Analysed: Star Wars Outlaws

Developer: Massive Entertainment (Ubisoft Studio)

Publisher: Ubisoft

Reviews Analysed: 5,902 Steam reviews + 62 cross-platform sources (Reddit, Metacritic, YouTube, gaming media)

Overall Rating: 73% positive (Steam) | 77/100 (Metacritic Critics) | Status: MIXED RECEPTION

Executive Summary: Critical Business Context

IMMEDIATE ATTENTION REQUIRED: Star Wars Outlaws has sold approximately 1 million copies versus projected 7.5 million units, representing an 87% shortfall against targets. This underperformance contributed to an 11% decline in Ubisoft stock value and 34% YTD stock decline.

Current Player Metrics (September 2025):

• Steam concurrent players: 324 active (76% decline from 3,397 peak)
• Monthly retention: 47.91% decline in last 30 days
• Steam ownership: 133,000-232,000 estimated units

The Strategic Imperative: With Assassin's Creed Shadows delayed partly due to Outlaws' reception, immediate action on community-driven improvements is essential to restore investor confidence and franchise momentum.