Seen a popular LinkedIn creator and thought “I want to be viral too but I don’t want to be this cringy!”?

This newsletter will share the HOW - minus the cringe.

There’s a CEO I know - let’s call him Sebastian. His LinkedIn is a lead-gen monster.

Last week a mutual friend told me: “I muted him. It’s….too much!”

His type of content shouts this attitude “as long as it works, I don’t give a f**k”

But personal taste aside, there are effective tactics that can help you with engagements:

1. Constant bragging about credentials

He drops the fact he graduated from Stanford and KPMG in half of his posts. Sometimes for context. Most of the time, it’s to emphasize…uhm, nothing much besides flexing.

It’s already in his headline. It’s on his profile. It’s everywhere.

Why it works:

People are instantly impressed with big brand names.

Just remember to pair credentials with the right context and substance.

2. Half of his posts are about his impressive “friends”

Same vibes with #1. The typical story arc:

• My golf buddy just raised $8mil and why he’s so extraordinary (and so am I)
• My best friend from Stanford - of course - just sold his company for $120mil and here’s why he’s extraordinary (and so am I)
• My old coworker from KPMG is now VP at Google. (and so am I)

Why it works:

• Audience perception: His circle is full of VVIPs = He’s one of them!
• And if his impressive friend comments on the post he tags them? The algorithm will distribute his post to their network.