Creator Evaluation Framework for UGC Partnerships for Hello Hara

1. Creator Discovery

Platforms used to find creators:

TikTok Creator Search
Instagram Reels Explore
YouTube Creator Channels
Niche hashtag searches (#startupfounder #smallbusinesstips #techtoronto etc.)

Search criteria:

Niche relevance
Audience type
Content format consistency

2. Engagement Metrics Evaluation

Evaluate how actively a creator’s audience interacts with their content to identify high-engagement creators for potential partnerships.

Metric	Why it matters
Average Views	Indicates content reach
Likes	Audience approval signal
Comments	Community interaction
Shares	Virality potential
Engagement Rate	True influence vs follower count

Engagement Rate Formula: Engagement rate measures how strongly an audience interacts with a creator’s content.

Formula: Engagement Rate = (Likes + Comments + Shares) ÷ Followers

Engagement Benchmarks

Engagement Rate	Performance Tier
6–10%+	🟢 Strong
3–5%	🟡 Moderate
<3%	🔴 Weak

Creators with strong engagement are prioritized for outreach due to higher audience trust and interaction.

Engagement Analysis Tool

Below is a Notion database used to calculate engagement rates and categorize creators into performance tiers. This tool helps prioritize creators with high engagement before partnership outreach