04/07/2026

Key Points:

• This policy explains the enforcement actions TikTok Shop may take if creators violate our policies or fail to meet performance standards.
• Creators can appeal violations within 30 days. If an appeal is approved, the enforcement action will be removed.
• Ensure you also follow our Creator Health Rating (CHR) Policy. It explains how points are earned or lost based on content quality and policy compliance.
• Repeated policy violations may lead to the removal of your e-commerce permissions. This can happen even if your CHR points are within acceptable limits.

This policy explains how TikTok Shop addresses content and behavior violations by creators. Enforcement actions may be taken when creators fail to meet policy or performance requirements.

When Enforcement May Occur

TikTok Shop may take enforcement action against a creator if they:

• Violate TikTok Shop’s policies or community guidelines when posting or promoting products
• Promoting products where content claims may not accurately reflect the product’s actual performance or quality.
• Attempt to bypass platform rules or manipulate features. This may include, but is not limited to:
• Miscategorizing content
• Engaging in fake engagement
• Using multiple accounts to avoid enforcement
• Are involved in severe violations uncovered or reported by public media, user reports, or complaints
• Engage in illegal behavior that causes or may cause actual damage or adverse effects to TikTok Shop
• Repeatedly posting content that violates our policies may lead to enforcement actions on your account. This applies to a range of violations, including but not limited to:
• Misleading Promotions