I'm a UK-based creative strategist and content specialist with 2-3 years of experience across social creative, UGC and content creation. I started on the creative side — making content, writing scripts, building for the scroll — and developed into the strategy behind it: understanding audiences, reading performance data and making decisions that connect creative to results.
I'm currently targeting performance marketing, paid media and junior creative strategy roles. The work below shows how I think — from audience research and creative briefs through to ad analysis and optimisation.
OTTY — Creative Strategy
A creative strategy task completed as part of a real interview process. Given OTTY's existing paid social ads, I analysed audience behaviour, extracted strategic insights from public data, diagnosed underperforming creatives and developed a new concept. This project shows how I translate research into strategy and strategy into creative.
Flo Tech — Paid Social Strategy & Performance
A full end-to-end spec campaign built for a consumer tech brand launching a smart desk lamp. I built the audience targeting framework, developed three creative angles, wrote all ad scripts and copy, and ran a simulated performance analysis across three ad concepts — including budget reallocation and optimisation decisions based on the data.
FloTechPaidSocial_Portfolio.pptx.pdf
I'm currently open to performance marketing, paid media and creative strategy roles. If my work resonates or you'd like to see more, I'd love to hear from you.
📩 connectceesokoh@outlook.com 🔗 linkedin.com/in/chenillesokoh