I am a performance-focused Creative Strategist with a background in content operations and post-production leadership. While my foundation is in video editing and production management, my focus has evolved toward building structured creative systems designed to improve retention, click-through rate, and conversion performance.
With experience leading editing teams, optimising audience retention, and standardising workflows, I approach creative from both an operational and strategic lens.
I don’t just produce content, I build scalable creative systems aligned with platform behaviour and performance metrics.
https://drive.google.com/file/d/1tJIjsF5CfY3C4iWeDV1oofxNrsbTrkGh/view?usp=drive_link
Creative Production: Adobe Suite, DaVinci Resolve, Final Cut Pro, CapCut, Logic Pro X, Ableton.
Performance & Analytics: YouTube Studio (retention & CTR analysis), Meta Ad Library (creative research), Meta Ads Manager (creative-level performance tracking), Buffer, Hootsuite, Mailchimp, Manychats.
Workflow & Documentation: Notion, Excel, Milanote, Google Suite, Zoho, Slack, Hubspot, Monday.com
Content Platforms: YouTube, Instagram Reels, LinkedIn, X(Formerly Twitter), Tumblr.
