I build strategy like a storyteller and think like a planner. From decoding consumer behaviour to mapping full-funnel campaigns, I implement brand thinking across channels, formats, and mindsets.

My Core Strengths as a Creative Strategist

• Cross-platform campaign logic
• Cultural insight decoding
• Content architecture + messaging
• Funnel mapping + journey sequencing
• Persona-led brand storytelling
• Stakeholder buy-in + creative decking

Selected Projects

Prestige Luxury Retailer - Data-Driven Persona Campaigns Framework for Luxury Advertisers

Role: Strategist (via consulting) | Global Retail

Goal: Support a prestige beauty + fashion retailer brand in positioning its first-party data and retail media platform for premium advertisers

Solution: Created psychographic customer personas using shopper data, internal behavioral data, mapped emotional and behavioral triggers across customer journeys for each persona, and crafted pitch narratives tailored to luxury advertisers

Impact: Presented a framework that supported upselling premium placements through highly targeted customer cohorts, leading to cross-functional approval from brand, data, and tech teams