<aside> 📷 All Photography included within this portfolio is set up, shot, and edited by me.
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Table of Contents
"A man who stops advertising to save money is like a man who stops a clock to save time" - Henry Ford
I’m a marketing and content professional based in Kelowna, BC, with a background in digital strategy, social media growth, event marketing, and brand storytelling. I hold a Bachelor’s Degree in Business Administration with a major in Marketing, and my work focuses on helping lifestyle, food, and event-based brands build engaged audiences and recognizable identities both online and in person.
My passion lies in creating campaigns and experiences that connect with people — whether that’s through immersive festivals, digital storytelling, or influencer collaborations. I thrive in fast-paced environments, love turning creative ideas into measurable results, and have a strong record of growing brands from the ground up.
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My campaigns have been featured on Global News, Castanet, KelownaNow, and Kelowna Capital News, and I continue to build partnerships with local businesses, creators, and media outlets to amplify authentic stories that drive real impact.
<aside> 🎯 Marketing & Content Strategy: 4+ years leading campaigns, social growth, and content planning.
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<aside> 💻 Multi-Channel Expertise: Instagram, TikTok, YouTube, newsletters, paid advertising, and website content.
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<aside> ✨ Event Marketing: Planned and ran events for 700–4,000 people, handling everything from branding and social media to working with influencers and managing vendors.
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<aside> 📈 Results-Oriented: Delivered $150K+ in ticket sales for a single campaign, and consistently grew social media communities from 0 → 10k+ followers.
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<aside> 🤝 Collaboration & Leadership: Experience managing teams, coordinating with vendors and influencers, and working cross-functionally with creative and operations.
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Find an overview of my previous professional roles below. Each section highlights my responsibilities, leadership experience, and contributions to team and organizational growth.
Find all of the events and initiatives I’ve marketed and coordinated below. Each section includes my role, responsibilities, and links to media coverage, social campaigns, and official event pages.