Introduction

Creation Museum is the official website of the museum, designed to inform visitors, facilitate ticket purchases, and support visit planning.

The primary goals of the website are:

to present exhibitions and visitor experiences,
to enable ticket purchases,
to help users plan their visit,
to communicate hours, policies, and visitor guidelines.

Overall, the website fulfills its basic informational function. However, its effectiveness as a user experience and conversion tool is limited by several structural issues.

Key systemic weaknesses include:

content overload without clear prioritization;
weak visual hierarchy;
a partially externalized ticketing flow, which reduces transparency and may affect user trust;
limited modular structure and logical sequencing within the Plan Your Visit section;
despite the large volume of content, critical practical information sometimes missing or insufficiently highlighted.

The following sections will examine these issues through specific pages and user journey examples.

Introduction

1️⃣ HERO SECTION