Thank you to

• Gemma Cipriani , VP of Customer Success at Chili Piper

who actively participated to this page construction

To start with, Create ideal customer journey by analyzing desired outcomes of customers.

Based on desired outcomes,

1. Go backwards to identify steps to reach this desired outcomes.
2. Then, spot steps that are not necessary to reach desired outcomes
3. Draw, for each step, action plan to be defined if step is not taken by the customer

https://docs.google.com/forms/d/e/1FAIpQLSfWkyHAbJK8gcWIPaJC1XZY77wlGF9OcO8yxdv8qe4mQWtQfA/viewform?embedded=true