Campaigns are at the heart of referral marketing in ReferralMagic. You can have unlimited number of campaigns in your account for either a single app or for numerous apps.

Every campaign has the following attributes:

• Name - Identifies a campaign on your dashboard for administrative purposes.
• URL - Web address of the landing page for the campaign. Referrers will be sharing this url.
• Type - Type of campaign, explained in detail below.
• Rewarding Options - Rewarding options specific to that campaign.

Types of Campaigns

There are three types of campaigns:

• Conversion Machine
• Sign-up Booster
• Selfie

Conversion Machine Campaign

With Conversion Machine campaigns, users get their own referral codes and links to share with their own colleagues and friends.

When invitees sign-up for your app via a Conversion Machine campaign and upgrade to a paid plan, both the referrer and invitee gets rewarded.

Best fit for: Increasing the conversion rates of free to paid plans and the engagement rates of your app.

Sign-up Booster Campaign

With Sign-up Booster campaigns, users get their own referral codes and links to share with their own colleagues and friends, just like Conversion Machine campaigns.