Use the Search Terms module to find poor performing search terms or ASIN targets and them as negative keywords to your campaigns.

Search terms are a group of words that an Amazon customer types into the search bar where your ad is displayed on the search results page.

ASIN targets are a specific product's ASIN that is being targeted where your ad is displayed on the targeted ASIN's product page.

  1. Navigate to https://app.merchjar.com/search-terms

  2. Find the search term you would like to add as a negative keyword.

  3. Click the Add Negative Keywords button.

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  4. Select the match type for the negative keyword.

    Search terms:

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    ASIN targets:

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  5. Use the Negative Keyword field to modify the negative keyword being added if needed.

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    Search terms:

    ASIN targets:

  6. Use the selection boxes to select one or more ad groups to add the negative keyword to.

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  7. Click Create Negative Keywords button.

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  8. Your negative keywords have now been added to the selected ad groups.