🚀 Mission Objective

Take part in a creative competition to design a mascot that represents the values and visual identity of a Web3 project (e.g. WeMine).

The challenge? Combine creativity and strategy to stand out… and win a prize!

1️⃣ Understand the Project’s Expectations

🔍 Before you start, carefully read the brief! It typically includes:

• ⏳ The contest duration
• 🎯 Thematic directions to illustrate (e.g. mining, sustainability, simplicity, security, passive income…)
• ✍️ Accepted formats: sketch, written concept, digital illustration, etc.
• 📣 Submission rules (e.g. via a tweet, with hashtags and mentions)

2️⃣ Brainstorm & Design: Your Creative Process

Before you generate anything with AI, it’s essential to understand the graphic universe of the project you’re representing.

A mascot is not just a cute character — it's a symbol of a protocol's identity, and it should reflect its values, mission, and visual tone.

To ensure your creation matches the project’s style (like WeMine), follow this two-step approach:

• First, analyze the existing branding: colors, design style, emotional tone
• Then, clearly define your creative intent before crafting prompts or visuals

🎯 Tool: Automatically Detect a Project's Color Palette

To better understand the dominant colors used by the project, try these tools to extract the palette directly from screenshots or visuals: