Draft guidelines for reactive and proactive PR:
Handling / vetting incoming inquiries for interviews, etc.
Who will handle media requests
How to choose our target media
Guidelines to PR content
How to pitch to journalists, how and when to follow up
Workflow, what opportunities should we prioritize
Handling bad press (will we respond, guidelines for responding)
Responding to other emergencies: what happens if there's another natural disaster, how do we respond (via @Andrea Ang We had the cyclone just a few days back. If our platform was ready, that would have been the place that people would have needed it most)