Your goal for this lesson is to create one complete outreach sequence (LinkedIn + Email) using the 4-part messaging formula:

Icebreaker → Problem → Solution → Call to Action / Offer

Step 1: Pick Your Icebreaker Format

Your icebreaker is the first line your lead sees — it needs to sound human and show you did your homework.

Action Steps:

1. Go to the Icebreakers page.
2. Pick 2–3 formats you like (for example: “Saw your recent post about ___” or “Checked out your site — love how you’re doing ___”).
3. Write your own 2–3 personalized versions for your industry.

Example:

“Saw your recent post about scaling client acquisition — loved your point about outbound consistency.”

“Checked out {company}’s new website — super clean design, looks like growth mode.”

Homework Prompt:

• Write 3 personalized icebreakers that you could send to your ideal clients.

Step 2: Define the Problem You’re Solving

Now define what real challenge your prospect has that your service fixes.

Make it specific — not “you need leads,” but why they need them (for example, “relying too heavily on referrals,” “posting content but not converting traffic,” “missing calls when customers inquire”).

Action Steps: