YouTube

https://www.youtube.com/watch?v=fP8PRA-OajU

What is it?

Cradle-to-cradle (C2C) is a methodology for materials, products, and systems in which all resources are used circularly and may not be wasted.

Moreover, C2C is a product standard audited by the Cradle to Cradle Products Innovation Institute.

Which problem does it solve?

C2C gives guidance about the design and material composition of products.

Who should be involved?

A product development process based on the C2C methodology requires the same stakeholders a normal product development process needs: product management, procurement, operations, supply chain, finance, certainly marketing/sales.

How does it work?

C2C is based on three principles:

1. Everything is a resource for something else. There is no waste, only “food” for other products.
2. Use clean and renewable energy.
3. Celebrate diversity. Locale environments are unique, so we need a diverse set of solutions to fit the diversity of the world.

What to be cautious about?

C2C stands for two things:

1. The methodology of product design which is open
2. The Product Standard which is granted by the Cradle to Cradle Products Innovation Institute

Where to find more about it?