The objective of this project is to identify design opportunities and propose an improved solution for the existing courier services, aiming to make them more efficient and effective.

Conducted contextual inquiry, understood the competitors, and identified breakdowns.

Project duration: 3 months

Design Brief

OUTLINE: Understanding the current system of the Courier Service in India and proposing a better solution to enhance the experience of the users.

CONTEXT: Broadly, the current system of Courier Service in India is narrowed down to nearby B2C Delivery/Pickup outlets in the market.

INTENT: To understand the current system of the Courier Service, to find out the breakpoints and areas of opportunities for improvement, and propose a better experience.

OBJECTIVES:

• to study the systems and models of different courier service providers and identify the competitors and service gaps.
• to understand the usability engineering of a present service being used in an identified service gap.
• to propose a better solution for the existing courier service to make it more efficient and effective.

Research Approach

Phase 1 (Preliminary Research)

Hypothesis

Rather than forming immediate conclusions about DTDC, I decided to take a broader look at Logistics.

We went through some basic questions.