Role: Senior Product Designer
Client: Cosmediate, Netherlands
Domain: B2C Marketplace, Healthcare, Booking Platform
Stack: Figma
Cosmediate is a Netherlands-based platform connecting patients with certified cosmetic clinics. Three distinct user roles: Client (booking appointments and managing their journey), Clinic (managing profile, availability, and incoming bookings), and Admin (platform oversight and moderation). Full product redesign from scratch.
The existing platform had grown without a coherent design system or unified UX logic. Each role had been built independently, resulting in three products that shared a domain but didn't share a design language, navigation patterns, or interaction conventions.
The redesign brief was broad: rebuild the whole thing. That meant making product-level decisions across all three roles simultaneously, keeping the experiences internally consistent while ensuring each role got exactly what it needed, nothing more.
Before any screen work, I mapped out the full information architecture for each role separately, then identified where they intersected: how a clinic's availability data surfaces in the client's booking flow, how admin actions affect what clients and clinics see.
The client wanted a scalable foundation, not a one-off visual skin. Before touching any screen, I built the design system from scratch.
The challenge specific to this product: three roles, one system. A component that works for a dense clinic management dashboard also needs to work in a clean, trust-first client booking flow. That tension shaped every decision. The system needed to be flexible without being arbitrary.
I aligned the token structure to be implementation-friendly from the start: spacing, color, and typography built on a consistent scale with named semantic tokens rather than raw values. Every component was designed with all its states, not just the happy path. Clinics deal with edge cases constantly: fully booked slots, pending approvals, expired certifications. The system had to handle all of it.