Good food and great words can change moods.

This assignment is to help us understand how you think, write, and imagine.

This test is meant to evaluate:

• How creatively you approach a problem
• How well you write across formats
• How deeply you understand what Swish is (and what it isn’t)

Let’s go!

Part 1: The Big Bun

Brief:

Imagine you’re the Marketing Manager at Swish and you have to create a campaign around Father’s Day. Your campaign should have a strong central idea that works across digital, app, and offline spaces. It should reflect Swish’s brand: warm, witty, fast, delightful, and local.

Tip: Please try avoiding surface-level ideas like “let’s do influencer videos” or “put a celebrity in an ad”. Think about what emotional truth you're tapping into, what role food plays, and how you'd make people participate.

Deliverables:

• Campaign name or tagline

• Short write-up explaining the idea (max 150 words)

• Three execution ideas for the campaign across:

  • A billboard or offline platform
  • LinkedIn, Instagram, and Twitter post (captions + idea)
  • Push notifications (2–3)

  Answer:

  Campaign name: Fillings over feelings

  For generations, Indian dads have expressed love using silence, small gestures, and “khana kha liya?”, “saptiya”.

  They won’t say I miss you, but they’ll buy your favorite snack exactly when you need the most.

  Which makes us think, does dad even have feelings to express?

  This Father’s Day, Swish celebrates the unsaid language of dads through food that arrives faster than feelings ever will.

  So this valentine’s day surprise your dad by ordering him food first before wishing him, Happy father’s day.

  Swish becomes the dad here : action before emotion - just send food and overthink later.

  Fillings over feelings.

  Billboard:

  https://www.canva.com/design/DAG_snIj0RQ/3-XVv14oNyNM_GMoieacbg/view?utm_content=DAG_snIj0RQ&utm_campaign=designshare&utm_medium=link2&utm_source=uniquelinks&utlId=h4bfac89134

  Push Notifications:

  1. “Many apps come & go but App-a is never replaceable”

  2. Don’t forget to wish “HAPPY FATHER’S DAY” today

  3. Dads won’t say “I love you” They only say “Had food?”

  Order something nice for him.

Part 2: Tiny but Mighty

We’re big believers in small formats. Write each of the following as if it’s going live today. Keep it witty, real, and non-salesy.

1. A push notification for someone browsing ‘samosa pav’ on the app.

If you’re feeling like wow 😎 You should try samosa pav 🤌🏻

Not feeling so wow today? 💀

There’s always room for one samosa pav 🤌🏻