Challenge

Messaging and email are staples of working in the 21st century. Email is one such product that is used frequently, especially in a professional setting, but it is not a method of communication that everyone likes to use. Younger professionals, especially, prefer direct messaging apps to get important information delivered. The challenge for this project is to create an email product that more closely resembles a direct messaging app.

Goal

The goals of this project are:

To reduce the time spent emailing.
Allow users to get to inbox zero.
Having a more casual email provider.
Make email feel more conversational.

Role

This is a solo design project where I was responsible for the visual design of the project.

DESIGN PROCESS

Design Process.png

01 Research & Empathize

Market Research

Market Research

For this project, I looked at various email and direct messaging services: Gmail, iMessage, Slack and Teams. Going forward, I used Slack as my main source of inspiration due to the fact that it is a professionally used app that uses direct messaging.

Slack Pros:

Can be separated into workspaces.