Engineers want to see inspiring and informative content. By providing this to the engineering community, you will build up trust, and become a valuable source of information that compounds over time.

As a company, you need to make sure your content is trustworthy, authentic, and contains valuable information for the engineering community. As a marketer, you have multiple options to create informative content.

These guidelines are written based on our experience and knowledge of what works for the engineering community. By keeping high standards for everyone who publishes on Wevolver we make sure that we keep inspiring engineers and delighting them with impactful knowledge. This will create long-term value for you as a publisher.

Guidelines on Text

1. No advertising. Yes, you can totally write for marketing purposes and you can name and describe companies and products. But engineers are allergic to plain advertisements that don't bring any valuable knowledge.
2. Don't add unobjective superlatives as 'the best,' 'leading' (for example: don’t say " leading company X developing the best product in the field").
3. Don't use Wevolver for PR announcements, press releases, or company news.

<aside> 💡 We've created a more detailed page that will help you understand better what engineers love to read about, and how you can create content that will deeply resonate with them here.

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Guidelines on Linking to Your Own Domain

We believe that a high-quality, informative piece of content is characterized by the use of a diverse set of references. Excessive linking to one's own domain is regarded as bad practice and even spam, as it violates the aforementioned principle.

Therefore:

1. We recommend the linking to your own domain to a maximum of three links per article. You can still link to other domains, nonetheless.
2. We recommend the use of a diverse set of high-quality domains as references for your content.

Guidelines on Visuals

Musts:

1. Avoid using banner images with text or logos.