Pillar 1: AI Workflow + productivity psychology

Problem-awareness pillar + behavioral insights. Real talk about AI productivity struggles AND the psychology behind why they happen

ChatGPT tabs open right now (the behavior), your brain on AI tool switching" (the psychology), hidden mental load of prompt amnesia, educational comparisons, cognitive biases that make us inefficient with AI

Why it works:

• Validates the audience's daily frustrations with deeper understanding
• Explains WHY people feel this way (not just that they do)
• Positions founder as someone who understands both the problem and human psychology
• Makes organization/prompt tools feel like psychological necessities
• Creates highly relatable and shareable content

Pillar 2: prompt + outcome

The education/value pillar, teaching better AI interaction

Prompt framework, "before/after prompt transformations, AI model personality differences and when to use each, how to validate results, getting consistent results from AI, psychology of effective AI communication

Why it works:

• Immediate, actionable value for the audience
• Demonstrates deep expertise in AI
• Seeds the idea that prompting is a skill worth mastering
• Perfect for engagement, saves, and shares
• Builds anticipation for better prompting tools