Vision

To help people enjoy life to the fullest with top quality, visually aesthetic Swiss balls.

Mission

Baola is where anyone* can get luxury, handmade, locally produced Swiss balls ****that provide alternative, ergonomic seating with expressive designs that look amazing in any home or office space. ****

*Anyone includes:

Brand Values

Aesthetics: We bring joy and art appreciation into people’s lives through Baola’s striking visual designs. Our product doubles as an ****interior statement item that can make any home or office space more aesthetically pleasing.

Creativity: We give the diverse artists we work with the flexibility to explore unique, original designs. Each Baola ball is a one-of-a-kind product made by imaginative minds coming together.

Excellence: We strive to make high quality, luxury Swiss balls that represent our expert craftsmanship and passion. Manufactured locally in Europe, we carefully select the best materials to match Baola’s look, feel, and usage, while moving toward a more sustainable direction.

Customer focus: We create Baola to fulfill our customers’ palate for functional yet visually stunning Swiss balls. We’re 100% committed to ensuring customer satisfaction and happiness by helping people enjoy life to the fullest, whether at home or work, with our product.

Contemporary: We pursue modern simplicity with bold colors and abstract geometric patterns. Every Baola ball is a stand alone art object that makes a statement. By redefining the space they’re in, Baola balls will spark joy, deep introspection, and conversation.

Brand Personality

“être bien dans ses baskets” (English equivalent: Be comfortable in your own skin.)

Style profile: minimalist, modern, casual chic, refined, stylish, elegant, individualistic, subtle, sophisticated, fresh, youthful, original

Style profile: minimalist, modern, casual chic, refined, stylish, elegant, individualistic, subtle, sophisticated, fresh, youthful, original

See Moodboard for more real life representations of what Baola looks like

Like a gastronomy chef: Chefs are food artists who deeply value their craft. They use ingredients to make something innovative and special that sends a message (like Baola designers). They’re obsessed with quality and create sensory experiences that evoke joy.

Voice/Tone Guide

Voice/Tone Characteristics

Who we are:

Who we want to be:

Who we are not: