These proven tactics will help you scale your LinkedIn outreach into a predictable lead generation engine:

The "Content Distribution" Strategy

Once you've connected with prospects, stay top of mind by strategically sharing valuable content:

• How it works:
  • Create valuable content specifically for your target audience
  • Use automation to distribute it to your first-degree connections
  • Stay visible and valuable without explicitly selling
• Content types that work best:
  • Industry research and insights
  • How-to guides and tutorials
  • Analysis of industry news
  • Case studies and success stories
• Distribution frequency:
  • Monthly for comprehensive content
  • Bi-weekly for shorter insights
  • Quarterly for major research pieces

Anton Titov engages in multi-channel engagement, transitioning conversations to other platforms such as interacting with prospects on text and email, in addition to LinkedIn, to improve brand recall. He views these multi-channel touchpoints as a way to display "ads on these multiple channels" to maintain top-of-mind awareness.

https://youtu.be/8ECtMHazy-M

The "Multi-Channel" Approach

We've found that coordinating LinkedIn outreach with other channels increases conversion rates by 3X:

• The process:
  1. Connect on LinkedIn
  2. Export connections to email outreach
  3. Add to retargeting campaigns on social platforms
  4. Create custom audiences for ad platforms
• Messaging coordination:
  • Ensure consistent messaging across channels
  • Vary the value proposition slightly by channel
  • Reference previous touchpoints ("As I mentioned on LinkedIn...")
• Channel selection:
  • LinkedIn for initial contact
  • Email for detailed follow-up
  • Ads for awareness and reinforcement
  • Phone for high-value prospects

Alex Galbreath from Flying V Group is a strong advocate for multi-channel outreach. He describes his service as a "combination of cold LinkedIn outbound and cold email outbound at scale."

https://youtu.be/GxRgWxQFduA

The "Slow Burn" Strategy

For high-value prospects, patience pays off. Our data shows that longer outreach sequences with more warming steps achieve 40% higher conversion rates:

• The approach:
  • Space out touchpoints over several weeks
  • Start with engagement (likes, comments)
  • Move to connection requests
  • Finally, deliver your message
  • Allow 15+ days between major steps
• Benefits:
  • Creates multiple warming touchpoints
  • Builds familiarity before asking
  • Doesn't feel like a coordinated sales effort
  • Stands out from aggressive sellers

Cody Ruby from CR Astute Group explicitly mentions and implements a "slow burn strategy" in his cold outreach approach. He details that his campaign sequence, which has anywhere between 8 to 10 parts, might take 2 to 3 weeks to complete if he has 50 to 100 people in the campaign.