Content Strategy - Identifying content of interest to our readers.
Channels and Optimisation - Looking at tools we can use to improve delivery via Twitter, etc.. (Finding times to tweet that perform better, and identifying tools we can use for that.)
Reducing Cognitive Burden - Finding ways to streamline the process of developing and scheduling social content, i.e. minimising the potential time sink of social channels.
Build a machine. Show JW the diagram.