Mimi Mundia

Newsletter- Thunder (US-Based Investment Bank)

• Format: Long-form + email marketing
• Context: Weekly newsletter targeting startup & investor community.
• Role: Strategy, ghostwriting, and distribution.
• Impact: Grew subscribers from 10K → 16K+ in under a year; increased open rates from 28% to ~45% (above industry average); key driver of inbound leads.
• Link: Hiring Strategy for startups in 2025

2. Blog Post- Baobab Network (Pan-African Tech Startup Accelerator)

• Format: Written insight piece
• Context: Part of Baobab’s founder support and ecosystem thought leadership.
• Role: Researched, wrote, and optimized for SEO.
• Impact: Attracted strong organic traffic and shares; supported Baobab’s 400% pipeline growth; used as a reference by portfolio founders.
• Link: GTM for African Startups

3. White Paper- Splotch (SaaS Tool for Businesses)

• Format: Thought leadership (long-form PDF)
• Context: B2B positioning for an AI/RevOps workflow tool.
• Role: Reasearch support, editing, design and structuring complex concepts into a market-ready paper.