Purpose and Scope

This TikTok Shop Content Policy ****(the "Policy") outlines the requirements creators must follow when creating, uploading, posting, streaming, and sharing ("Promoting") any content on TikTok Shop. This policy supplements TikTok's Community Guidelines, **TikTok Shop's Creator Terms of Use, and TikTok Shop's **Seller Terms of Service (collectively, "TikTok Terms").

This policy is not intended as legal advice. For any questions regarding US laws and regulations, we encourage all users to seek independent legal advice.

This policy is updated periodically. Creators must check this page regularly to ensure compliance with our current policy.

TikTok Shop reserves the right to make changes to any policy at any time without prior notice. Please review our TikTok Shop Policy Center updates section on TikTok Shop Academy for the most up-to-date policy.

Policy Statements

All TikTok Shop creators are required to comply with this policy. All content uploaded to TikTok Shop must follow this TikTok Shop Content Policy. Cover pages, titles, hyperlinks, anchor links, descriptions, character speeches, clothing, behaviors, voice, mic setups, nicknames, personal introductions, images, and other features are also subject to this policy.

The following is a non-exhaustive list of content categories that are prohibited on TikTok Shop.

Artificial Intelligence Generated Content (AIGC)

AI-generated content is not allowed if it misleads or deceives viewers, impersonates others, or otherwise violates the TikTok Shop Content Policy or TikTok Community Guidelines. ******Content that violates these requirements may be removed and/or result in enforcement action. For more information, refer to our AI Generated Content Restrictions and Requirements.

Auctions

All live bidding must be conducted using TikTok's Countdown Bidding Feature. Any auctions or auction-related activities carried out without this feature are prohibited. Misuse of the Countdown Bidding Feature is also prohibited.

Auctions and auction-based activities include, but are not limited to:

• Offering or soliciting bids: Directing users to propose prices for an item until the creator chooses a satisfactory offer
• Rapid bidding: Placing a short timeframe for users to swiftly and frequently place bids in a fast-paced auction process
• Timed bidding: Setting a countdown for users to place bids within the timeframe

Requirements for using the Countdown Bidding Feature:

• Sellers must maintain a Shop Performance Score (SPS) of 2.5 or higher, or SPS null. Access will be removed if the SPS falls below this threshold.
• TikTok Shop reserves the right to remove access to this feature at any time.

TikTok Shop prohibits behaviors that undermine platform integrity, including potentially manipulative or deceptive activity. Creators engaging in such behavior will, at TikTok Shop’s discretion, be removed from the auction feature.