As a Content Writer, you will develop and execute a comprehensive content marketing strategy that focuses on driving organic/inbound sales interest for Whippy.

⚡ What you'll do

• Create engaging and relevant content for our website, blog, social media platforms, email campaigns, and other marketing channels.
• Create high-quality, SEO-optimized blog posts, white-papers, ebooks, and other content that speaks to our target audience and showcases the value of Whippy's platform.
• Collaborate with cross-functional teams, including sales, product, and customer success, to ensure that our content supports the customer journey and addresses customer pain points.
• Conduct thorough research on industry trends, user needs, and competitor offerings to produce high-quality and informative content.
• Write clear, concise, and well-structured content that effectively communicates the value of our SAAS product/service.
• Conduct keyword research and staying up-to-date on industry trends to optimize our content for search engines and increase organic traffic to our website.
• Produce technical documentation, user guides, and knowledge base articles to assist customers in effectively using our SAAS product.
• Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
• Stay updated on industry trends and best practices in content writing, SEO, and SAAS to continuously enhance the quality of our content.

🎯 What we're looking for

• 2+ years of experience in content marketing, preferably in a B2B technology or software industry.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Strong understanding of SEO best practices and experience using tools like Google Analytics and SEMrush.
• Experience creating content that drives inbound leads and supports the sales process.
• Excellent writing and editing skills, with a proven ability to create high-quality content that resonates with target audiences.
• Familiarity with SAAS products, technology, and a willingness to learn about our offerings and overall technology trends.
• Strong analytical skills and the ability to use data to make informed decisions.