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CONTENT & MARKETING OPS · Because “I’ll just post something” is not a content strategy. We’ve all tried it.

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IN THIS SECTION · Brand Quick Reference · Active Social Platforms · Content Calendar · Email Marketing · Marketing Goals

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How to use this page (3 steps):

  1. Set your brand basics once (colors, fonts, tone).
  2. Choose your active platforms + a realistic posting cadence.
  3. Add ideas to the Content Calendar → draft → schedule → publish. </aside>

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Quick Navigation

Brand Quick Reference

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Example (how to fill this in):

Element Details
Primary Brand Colors (Your brand colors)
Secondary Colors (Optional supporting colors)
Primary Font (Headings) (Font name)
Body Font (Font name)
Logo File Location (Paste link to your logo file)
Brand Voice / Tone (3–5 adjectives + 1 “avoid”)
Tagline (One sentence)
Target Audience (Who this content is for)

Active Social Platforms

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Example (how to use this section):

Platform Handle Posting Frequency Primary Content Type
Instagram (yourhandle) 2x/week Carousels + Reels
LinkedIn (yourname or company page) 2x/week Text posts + case studies
Facebook (page name) 1x/week Community updates
TikTok (yourhandle) 1x/week Short educational videos
Pinterest (profile name) 5 pins/week Evergreen blog pins

Content Calendar

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Add your content pieces as database entries — track platform, type, status, and link to your asset all in one place.

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Example entries to add (copy the pattern):

Content Calendar

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Quick start: Add 5 content ideas → assign a Platform + Publish Date → move through Status from Idea → Drafted → Scheduled → Published.

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