by Anton Tatarynovich | LinkedIn | Twitter | Email 📄 Download PDF version

2218 words

So you've written an article. It's evergreen, valuable and clearly articulates your brand message. Now let's make sure everybody sees it — in 20 different ways.

First, let's scream about your work as loud as possible, starting with written content ✏️:

• [ ] 1. Publish on your blog Make sure your text is SEO optimized, properly formatted and has social share buttons to enable viral sharing.

Quick tip: add a newsletter sign up form to the page. This way you'll be able to convert some anonymous readers into email subscribers. Slowly but surely you'll build an email list — an extremely effective distribution channel which you truly own. More on email later.

• [ ] 2. Re-publish on Medium Wait a few days after publishing the original text and use Medium's in-built import tool to import your blogpost there. Imported this way, your article won't be seen as a duplicate by Google, so it won't harm SEO of the original content. Medium will increase awareness for your article amongst its audience - and will give you a chance to get featured in its regular newsletter - which will amp up awareness even more.

Don't forget to include the link to your original blogpost.

<aside> 💡 Quick tip: **Medium import tool works best with Wordpress-based blogs, where the article is properly formatted into H1, H2, body text, quotes and pictures. So make sure that your original article is properly formatted. Check this tutorial to learn formatting on Wordpress.

</aside>

• [ ] 3. Re-publish as a LinkedIn Article This won't harm SEO of the original blog post, but will enable a wider organic reach among your network. Don't forget to include the link to the original blog post at the end or in the beginning of the article.
• [ ] 4. Share as a tweet 🦜 Use a resonating thought, an insight, or any other part of text worth sharing and turn it into a tweet. Don't forget to add a link to your original text.

Add 2-3 relevant hashtags and tag an influencer if that's appropriate: when the tweet & content are helpful and contextualized, you increase chances for getting retweeted. This will put your content on a radar for influencers and their following.

• [ ] 5. Share as a tweet storm 🦜🌪 Tweet storm allows for a long-form content sharing on Twitter. Create a chain of tweets relevant to your original content with some key points, pictures and - as always - a link to the original blog post.
• [ ] 6. Share on Facebook (post and groups) Share the original post via your personal Facebook, as well as through your company page. Add a link to the original blog post. Make a post contextual — describe value of the text, enclose interesting findings or add some humour.

Find relevant Facebook groups and share your text there. Be professional - don't just post a link into the feed. Look for relevant questions and answer them with findings from your blog post - and attach a link for people to learn more.

Also, post a link to your blog post directly into the feed, but again — contextualize it with why you decided to share it, what's the value provided and what people will know after reading your text.

• [ ] 7. Share as a LinkedIn post Copy-paste your post from Facebook. Contextualize it for LinkedIn by focusing more on the professional side, rather than emotional: use stats, findings, give helpful advise, share exclusive insights.

<aside> 💡 Don't forget to add 1-3 relevant hashtags and tag a few important people if that's appropriate. Finally, add a link to the original text.

</aside>

Breathe in, breathe out. We've done a great job already — shared your blog post as a long read and on social. Let's add awareness through communities 🧑‍💻:

• [ ] 8. Share as a subreddit On Reddit.com, find a subreddit relevant to your expertise and blog post. Contextualize and publish your text as a separate blogpost, make sure that it's delivering true value and is helping people, and that it's not pushy.

Make the next step and engage in discussions under others' posts. Leave a meaningful comment or answer a question in-depth. At the end of your answer add a link to your original blogpost — no one would consider that pushy if you've truly helped in the first place.

• [ ] 9. Answer on Quora Speaking of questions, Quora is the best place to deliver value by helping people. Subscribe to relevant topics or search for questions about your domain. Similar to Reddit, contextualize your answer, focus on giving value and add a link to the original blog post at the very end of your answer.

• [ ] 10. Share in Slack groups If you work in a technology-related industry like mobile advertising or software engineering, chances are there's a dedicated Slack community for that. Google "industry slack group" and find a few relevant ones.

Before sharing your post there, spend some time understanding the context of the community: check for community guidelines and understand which types of posts are most welcome.

Then, share your post in a similar fashion to Reddit: contextualize, provide real value and don't forget about the link.