YOUR CONTENT CREATION METHOD

🧠 STEP 1: Work Backwards from the Goal

Before coming up with any video ideas, ask:

“What’s the objective of this video?”

Choose one of the following per video:

• Growth (reach new people, awareness)
• Trust (build authority, deepen connection)
• Conversion (get downloads, sign-ups, coaching clients)

🛠 Example:

• Growth = “How to control your emotions in 10 seconds” (viral potential)
• Trust = “The trap of needing motivation” (educational depth)
• Conversion = “Why most athletes struggle with pressure—and how to train it” (ties to app or course)

🎯 STEP 2: Pick the Content Bucket

Now ask:

“What pain point or topic does this fall into?”

Create a Notion list of your Core Content Buckets, such as:

• Emotional regulation
• Consistency & habits
• Confidence & pressure