Client: The Product Folks

Audience: A community of 200K+ product managers

Newsletter Objective: To inform, inspire, and offer real, actionable value to PMs navigating the ever-evolving world of product management.

Topic:

Product-Led Growth (PLG) Playbooks: What Actually Works? Deep diving into proven PLG tactics, with case studies on user onboarding, activation, and viral loops tailored for SaaS and consumer apps

Subject lines:

Option 1: This is how products sold to you (without selling 👀)

Option 2: Product-Led Growth: Sexy term or game-changing strategy?

Option 3: The 3-step PLG playbook (that actually slaps)

Hey friend,

Picture this for a sec.

You’re doom scrolling on Twitter (or X—kya fark padta hai), and someone shares a Notion template that promises to organize your overthinking brain into a beautifully structured life.

Curious, you click.

It opens in a clean Notion workspace. You start editing. You add a few to-dos. You feel your life coming together.

Suddenly, without realizing it


đŸ„ YOU’RE A NOTION USER.

You didn’t read a sales page. You didn’t book a demo. You didn’t talk to a human.

The product sold itself.