Thank you to Ben Wills, Community and Event manager at Catalyst, who actively participated to this page construction

Be open

When communicating to your audience, don't only speak your product but open yourself to their world by offering content on their industry, their routine .

Peers

In order to make each and every on of communications work, they need to resonate to your customers.

Your customers will trust their peers that they'll trust you, obviously.

Isolate stars of your product and get in touch with them every other week.

The objective is to

• understand why they are successful in the product
• what are their advise when it comes to talking successfully about the product (what seduced them)
• ask about best practice
• go beyond product and check if any internal synch is needed in order to make the product work.

Based on these information, make sure this interaction and this voice gets to your audience

• Ask these stars if they can talk about their usage of the product

• Create content based on this verbatim

  • Video
  • Content
  • ...

  To thank this customer, create a Ambassador program or a ‣.