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Setup, rankings, lead management, and scaling, everything you need to run LSA campaigns that generate consistent, qualified home service leads.

Step 01 — Pre-Launch Requirements

• Google Business Profile: physical address (not service area), correct primary category, accurate service areas
• Review threshold: minimum 15–20 reviews with activity in the last 90 days
• Business license: submit verification documents for your state and trade
• Insurance: current general liability certificate uploaded to LSA account
• Background check: completed for all owner and operator profiles
• Disable "direct business search" before going live to avoid paying for branded searches

Step 02 — Account Configuration

• Configure services to match only what you want calls for, not everything you offer
• Set budget to support 5–10 leads per week minimum for optimization signal
• Geographic targeting: LSA uses your GBP service areas, make them precise
• Business hours: include emergency availability if you offer it, affects peak visibility
• Verify all license and insurance documents are current and uploaded

Step 03 — Ranking Factors

• Proximity: distance from searcher to your listed address
• Review quality and velocity: recent, detailed reviews outperform old, sparse ones
• Response time: Google tracks time-to-respond; slow responses reduce placement