Window: 2026-05-23 → 2026-05-30. SAIL + 9 Louisville/Lexington PI competitors. Codex log: /Users/samaguiar/Documents/Codex/competitive-reviews/2026-05-30.md. Pinned dashboard: Competitive Reviews Dashboard (Pinned).

Headline

Quiet week. No 1-2 star SAIL alerts in the 7-day window. No competitor crossed the 2x monthly baseline for new reviews. SAIL holds approximately 22% of tracked review volume (3rd in raw count behind Morgan & Morgan and Isaacs & Isaacs; 1st in rating-weighted SOV among firms with 500+ reviews).

Snapshot

Firm Rating Total Est. 7-day new SOV %
--- --- ---: ---: ---:
Morgan & Morgan 4.2-4.7 1,371 8-12 30.0%
Isaacs & Isaacs 4.6-4.9 1,313 10-15 28.7%
Sam Aguiar Injury Lawyers 4.9 1,000+ 12-18 21.9%
Kaufman & Stigger 4.9 700 5-8 15.3%
Becker Law Office 4.5 193 2-3 4.2%
Bahe Cook Cantley & Nefzger 4.9 100 1-2 2.2%
Cooper & Friedman 4.8 64 0-1 1.4%
Gray & White Law 4.7 59 0-1 1.3%
Hughes & Coleman (Louisville) 5.0 24 ~1 0.5%
Wilt Injury Lawyers n/a n/a n/a 0.0%

Alerts

None this week.

Watch items

  1. Isaacs & Isaacs review-count gap is closing slowly. SAIL would need 60-75 weeks at current pace to overtake.
  2. Morgan & Morgan's 4.2 rating is a soft target for SAIL's local/4.9/1,000+ positioning.
  3. Wilt Injury Lawyers GBP not surfacing — one-off audit recommended.
  4. Hughes & Coleman Louisville at 24 reviews / 5.0 — likely a newer or rotated listing.
  5. No 1-2 star spikes anywhere in the tracked set.

Methodology caveat

Estimates derived from Birdeye / Trustanalytica / SERP-card aggregators because the vault does not currently hold a Google Places API key. Adding a Places key (or Outscraper subscription) would convert deltas from estimates to ground truth.

Notification status (channel 3)

Handoff for next agent