Run date: 2026-05-23 (Saturday — cadence drift continues)
Window: 2026-05-09 → 2026-05-23 (14 days — a ~2026-05-16 run was skipped)
Markets: Louisville + Lexington personal injury
Mode: Moderately degraded — bash workspace UP, WebSearch UP; no Google Places API / paid scraper key.
Quiet week for reputation movement. This run produced clean numbers for two firms that read "no clean #" previously (Alex White and Morgan & Morgan Lexington). No 1-2 star review surfaced on either SAIL profile (caveat: not authoritative without Places API). No confirmed competitor velocity spike. SAIL holds the reputation-quality lead — the only watch-list firm with both a 4.9 rating and a 1,000+ Google review base.
Investigate-but-do-not-flag: Kaufman & Stigger reads ~845 vs a "700+" baseline. Almost certainly an aggregator-methodology change, not a real +145 spike. Does not meet the >2x rule.
| Firm | Office | Rating | Volume | 2-week delta |
|---|---|---|---|---|
| Sam Aguiar Injury Lawyers | Louisville | 4.9 | 1,000+ | unchanged at this depth |
| Sam Aguiar Injury Lawyers | Lexington | 4.9-5.0 | rolled into firm | unchanged |
| Morgan & Morgan | Louisville | ~4.2 | 1,371 | unchanged |
| Morgan & Morgan | Lexington | ~4.6 | ~1,591 | NEW clean data point |
| Becker Law Office | Lou/Lex | 4.5 | ~193 | rating +0.1; volume +~3 |
| Hughes & Coleman | Louisville | no clean # | ~188 + ~24 | unchanged |
| Alex White, PLLC | Louisville | 4.9 | ~657 | NEW clean data point |
| Isaacs & Isaacs | Louisville | 4.6-4.9 | ~1,313 | unchanged |
| Kaufman & Stigger | Louisville | 4.9 | ~845 | source-method change, not a spike |
| Minner Vines | Lexington | 4.9 | ~352-373 | flat (within noise) |
| Dolt Thompson | Louisville | 4.7 | ~60 | unchanged |
Counts are from review aggregators (Birdeye, TrustAnalytica, Chamber of Commerce, Yelp) and firm-reported figures, not the Google Places API. Comparisons are directional.