Competitive Analysis

Heuristic evaluation

Tiny chef

Helping to decide what to cook

List of themed recipes

• The app is visually cluttered with lists and lists of recipes + infinite scroll

Active voice recognition

• The voice recognition wasn’t working even though active. There are 3 menus.

The recipe

• The ingredients, instructions and cook along are on separate page

Voicipe

GPS for recipes

Recipes list

• Simple interface, but outdated.
• Recipes are not as inviting as in other apps or website.

Step-by-step cooking interface

• There are no visuals to follow the written or spoken steps.
• The measuring cup icon represents the ingredients (could be confusing).
• The list of steps looks overwhelming and long.

Voice commands list

• Voice command list seems like a nice touch to inform user how to get the results. It can however be limiting.

Jummly

Helping you conquer the kitchen, your way.

The recipe page

• Fonts are small and can be difficult to read

Home page

• The recipes are presented nicely, however, the guided recipes are only available for paying users

Pantry page

• The grocery list could be sorted better
• The menu icons are easy to skim and understand

Mela

Simple recipe manager

Recipe page

• The UI is minimal and easy to scan
• Different types of contents are grouped together

Focus-mode cooking

• The current step is highlighted and the ingredient list is always present
• Ingredients turn from light to dark (from recipe to focus mode)
• No visuals or read-out-loud to follow the recipe

All recipes with one selected (4 column view)

• Even though it is separated to 4 columns, it doesn’t feel overwhelming
• Navigation is minimal, intuitive and easy to use